Based in Venice, California, Counterculture Strategies is led by Annie Graf, a seasoned and accomplished public relations executive and former attorney, bringing both depth and breadth of expertise in guiding public and private companies through all stages of corporate development. She has worked with management teams in a variety of industries through raises, IPO’s, SPAC’s and uplistings to senior exchanges, and has worked on communications strategies through financial market downturns, special situations, legal crises, regulatory failures, pandemic-related issues, and shareholder conflicts. Her ability to navigate complex subjects in challenging markets sets Counterculture Strategies apart.

In establishing Counterculture Strategies, Annie recognized a significant gap in the market, borne from three key observations. First, many companies, particularly those on a growth trajectory, simply cannot afford to staff a team of in-house public relations experts, and often delegate this critical function to broader marketing or social media teams. Second, these same companies often lack the time or manpower to effectively liaise with the PR agencies they invest in, which hampers their ability to get optimal results. Lastly, even organizations with dedicated PR staff or external agencies rarely have the specialized expertise to adequately prepare for, and navigate through, a crisis - an event that can cause profound and lasting damage to a company's reputation.

Counterculture Strategies fills this crucial gap by offering expert-driven PR consulting services, from optimizing agency relationships to bolstering in-house PR capabilities, and from comprehensive crisis planning to robust crisis response and recovery. By focusing on these underserved areas, we provide organizations with the strategic edge they need to thrive in today's dynamic and often unpredictable business landscape.

Reach out to us to learn how we can assist you in transforming challenges into strategic opportunities.