Why work with a communications consultant?

Choosing a consulting partner for your corporate or crisis communications is a significant decision.

Here's how we add value:

• Fresh Perspective: We provide a fresh, unbiased perspective on your company's public relations strategies, identifying gaps, suggesting improvements, and challenging the status quo that might be overlooked by internal teams or an established agency.

• Specialized Expertise: We bring a specific set of skills or expertise that may not exist within your company or your existing PR agency.

• Enhancing Your Agency Relationship: We can act as a bridge between your company and your PR agency, improving communication, managing expectations, and ensuring the agency's work aligns with your company's goals and vision. Most importantly, we understand the significant investment that you are making with an agency and help ensure that you are getting value from that cost.

• Training and Upskilling: If your in-house PR team lacks certain skills or knowledge in specific areas, we can provide training and upskilling to help them become more effective and efficient. More often than ever, public relations may be handled by marketing or social media teams that need guidance on what to do, and how to do it well.

• Efficient Resource Management: Engaging Counterculture Strategies can be more cost-effective than hiring additional full-time staff, particularly for short-term projects, high-intensity periods, or when specialist skills are required.

• Objective Evaluation: We can provide an objective evaluation of your company's PR strategies and the performance of your existing PR agency. This helps you make informed decisions about strategy adjustments or whether to seek out new resources or services.